Move Fast. Prove Things.
Digital health moves at the speed of proof. ProofStack is the evidence operating system that helps you prove your product works, and turns proof into growth.
Trusted by:
Evidence infrastructure
for Digital Health
You already have a tech stack, but to truly thrive you need an evidence stack too. We’re a small, senior team who embed with your scientists, marketers, and commercial teams to build an evidence engine that grows your business.
Narrative
What must be true to win, the foundation for all of the evidence and operations.
Evidence Stack
Ops
L0 Governance
who may claim what
SOPs, authorship, QA, IP exposure
L1 Data
where claims are grounded
Outcomes capture, RWD, trial data
L2 Analysis
where claims are tested
Biostats, Claude skills, monitoring feeds
L3 Proof assets
where claims are cited
Papers, preprints, pre-subs, white papers
L4 Distribution
where claims ship
Conferences, newsletter, sales assets, KOLs
Claims bank
SharedSchema & registry (template)
Claim lifecycle
Drafted → Supported → Proven → Deployed → Defended
Orphan claim = proof debt
Evidence ops
ProofStack-led- · Evidence council
- · Publication briefs
- · Weekly feeds
- · Quarterly refresh
Observability
Client-owned- · Citations & reach
- · Deals supported
- · Diligence passes
- · Competitor watch
Narrative
What must be true to win, the foundation for all of the evidence and operations.
Evidence Stack
L4 · Distribution
where claims ship
Conferences, newsletter, sales assets, KOLs
L3 · Proof assets
where claims are cited
Papers, preprints, pre-subs, white papers
L2 · Analysis
where claims are tested
Biostats, Claude skills, monitoring feeds
L1 · Data
where claims are grounded
Outcomes capture, RWD, trial data
L0 · Governance
who may claim what
SOPs, authorship, QA, IP exposure
Ops
Claims bank
SharedSchema & registry (template)
Claim lifecycle
Drafted → Supported → Proven → Deployed → Defended
Orphan claim = proof debt
Evidence ops
ProofStack-led- · Evidence council
- · Publication briefs
- · Weekly feeds
- · Quarterly refresh
Observability
Client-owned- · Citations & reach
- · Deals supported
- · Diligence passes
- · Competitor watch
The evidence maturity ladder
| Level | |
|---|---|
01Winging it | Evidence seen as optional. No roadmap, no owner, nothing published. You’re competing on claims you can’t yet back. |
02Emergent | Early signal, siloed. Improvised and reactive: the odd blog, poster or LinkedIn post, but no strategy holding it together. |
03Structured | Science and business starting to align. A roadmap, SOPs, active planning and external collaborations. Awareness of your value is growing. |
04Integrated | Science and business aligned. Regular evidence-based outputs in top-tier journals, distribution synced to each evidence drop. |
05Defining | You set the bar. A full comms playbook, a trained SciComms function, coordinated campaigns behind every claim. |
Who we are
Paul Wicks, PhD
Founder
Neuropsychologist, 200+ publications, 13 years building the research engine at PatientsLikeMe, nine years on the BMJ board.
Eliane Boucher, PhD
Behavioural Health Lead
A decade generating evidence in digital mental health.
Jane Ready-Webster
Operations
Keeps the evidence engine running.
Stuart Bell
Design & Communications
Makes complex science legible; built the visual identity behind category leaders.
How we work
Speed comes from systems. Proof comes from people.
We embed, not advise
We join your Slack and work in your tools, not the other way around. No new logins for your team to ignore.
Clear ownership
You keep your data and analysis. We own governance, proof assets and distribution, and the claims bank that connects them.
AI-native, human-checked
Competitor scans and evidence monitoring that took weeks now run in hours. Then someone who knows the science checks every word.
Deadlines beat perfectionism
We work to real conference and journal deadlines. Crawl, walk, run: poster, preprint, paper — momentum over the endless draft 27.
The engagement
Start with a sprint. Grow into a team.
We map your evidence stack, benchmark your competitors, build your claims bank, set up governance, and leave you with a 12-month roadmap and your first assets already moving. Scoped to your stage, from seed to Series C.
A retainer where we run your evidence council, feed competitor and conference intel into your Slack, and ship papers, posters and B2B assets on a steady cadence. Retainer clients get the direct line for the burning-platform moments — the 5pm FDA question, the competitor’s bold claim, the board deck due Friday.
More therapeutic areas, more outputs, more of the plumbing owned by us — so your own team is freed to move fast while the proof keeps compounding.
Not a CRO, not a content-churning med-comms agency, not a HEOR shop. We’re the operating system that connects your evidence to your growth — and we’ll tell you when you need one of those instead.
“Paul delivers rapidly without sacrificing quality — balancing scientific rigor with a strategic commercial lens”
Dr Claire Novorol
Co-Founder and CMO at Ada Health
